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What We Do










Our mission is simple… Provide the best stay possible for our guests by leveraging the industry’s premier brand amenities, training our team members to provide the highest level of service, and listening to our guests to deliver on this promise. Our hands-on approach gives us the ability to meet and exceed our guest’s expectations while bolstering profitability.

Award Winning Management:

  • Day to Day Operations

  • Brand Standard Compliance

  • Revenue Management (Rates)

  • Sales & Marketing Strategy

  • Accounting, Budgets, & Payroll

  • Staff Training Programs

  • IT Support

  • Housekeeping Programs

  • Property Maintenance

  • PIP Services

  • Quality Assurance Reviews and Action Plans

  • Guest Reviews & Social Media Management

Hospitality Managment


Our Team Specializes in Site & Hotel Brand Selection to Capture the Most Market Share and Deliver Superior Results. Our Partnerships with Hilton, Marriott, IHG, Choice Hotels, and Others Help Us To Develop Award Winning Hotels with the Highest ROI Possible.  Our Development Teams Help Us Deliver a Guest Ready Hotel of the Highest Quality with the Most Speed and Savings by Working Closely with All Our Tradesmen and Suppliers. Since we Handle the Entire Process, Most of Our Projects are Accepting Reservations within 12 Months of the Shovel in the Ground.

  • Site Selection

  • Brand Franchise Selection

  • Project Financing & Construction Draw

  • Municipality Approvals

  • Architectural/Engineering

  • Value Engineering

  • Site Supervision

  • Interior Design Services

  • Procurement

  • Pre-Opening Preparation & Training

  • Reservation System Launch

  • Guest Ready Inspection & Grand Opening



The hotel landscape is always evolving. Rebranding or repositioning a hotel due to franchise expiration, to better capture market share, or when acquiring distressed properties in need of some TLC, Pinnacle has the knowledge, experience, and resources to quickly turnaround the hotel, restore profitability, and provide the guest with a fresh & modern stay.



Property Improvement Plans (PIPs) are critical to providing a competitive and award-winning product. We welcome PIP’s to freshen up and modernize our hotels. The guest speaks and our premier hotel brands listen. Our team of contractors, suppliers, and designers work hard to find the best quality furniture, fixtures, and materials to meet brand standards and give our guests a remodeled, refreshed, and relaxing hotel.



We are in the people business. Great hospitality is provided by great associates. We work hard to create a culture of love, service, family, individual growth, and team achievement. Our management team works hard to give our teams the tools needed to achieve their dreams while growing our portfolio of award-winning hotels. While we utilize job sites such as Hcareers™ and Indeed™, our associates come from all over the country to work at our state of the art hotels where we offer growth opportunities, competitive salary packages, support and training that’s unmatched.

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